Home  Journals  Economic Analysis: Theory and Practice  1(130) – 2009 January

Management of economic relations in the system “consumer - seller” with the help of sensor marketing communications

Available online: 18 September 2009

Subject Heading: Management of economic relations

JEL Classification: 

The author used the role of olfactory merchandising as an instrument of management of economic relations arising between a seller and a customer in point-of-sale terminals. Formulated methodical apparatus reflects specific character of odor effect to behavior of customers and also economic and other performance indicators of a mercantile business. The article includes practical instances of olfactory merchandising and ways of evaluation of a supposed economic effect.

Keywords: system, relations, economics, management, role, customer, seller, sale, methodology

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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