Home  Journals  Regional Economics: Theory and Practice  7(550) - 2026 July

The role of management in the development of entrepreneurial activity in modern conditions

Received: 13 April 2026

Accepted: 17 May 2026

Available online: 30 July 2026

Subject Heading: INNOVATION AND INVESTMENT

JEL Classification: L26, M10, M21, O32

Pages: 190-198

https://doi.org/10.24891/dtzefa

Subject. Entrepreneurial activity in the context of digital transformation of the economy, increasing uncertainty, and growing competitive pressure.
Objectives. Identifying management mechanisms that help increase the resilience and competitiveness of businesses.
Methods. Systems and comparative analysis tools were used.
Results. The effectiveness of business activities largely depends on the quality of strategic management. Companies that adopt digital management tools show higher revenue growth rates. Overall, there is a noticeable increase in labor productivity and resilience to external risks.
Conclusions. Modern management is an important factor in the development of entrepreneurship, affecting the creation of long-term competitive advantages.

Keywords: management, entrepreneurship, management efficiency, digitalization, strategic management

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