Subject. Processes of production and exchange of material goods, development of service business processes that have a significant impact on customer loyalty. Objectives. Development of a methodological framework for strategic zoning of retail trade, allowing the identification of territorial disparities in service quality. Methods. General scientific research methods were applied. Results. The possibility of integrating analytical models into retail zoning practice has been justified, which creates a basis for differentiated regulation of the development of the retail sector, taking into account both quantitative and qualitative characteristics. Conclusions. Identifying stable strategic zones creates a structural map of the market, where each segment reflects not only economic indicators but also a specific service logic, the depth of interaction with the consumer, and the nature of competitive advantages.
Keywords: trade service, zoning, strategic management zone, service potential of the area, retail trade
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