Subject. Formation of local economic systems, development of internal sources of economic growth. Objectives. Comprehensive assessment of the tourism industry's potential in the Tula Oblast. Methods. General scientific research methods were applied. Results. Transport communications of the Tula Oblast are integrated into the all-Russian road system, which forms a stable basis for the growth of the region's economy. The dynamic increase in the number of collective accommodation facilities, leisure and entertainment organizations, and catering establishments creates favorable conditions for the growth of tourist traffic. A significant direction contributing to the increase of the marketing attractiveness of the Tula Oblast is event tourism. Conclusions. In the Tula Oblast, positive dynamics of various development indicators are recorded in the main elements of tourist infrastructure, which makes it possible to strengthen the region's competitiveness and spread the multiplicative effect to related sectors of the economy.
Keywords: tourist infrastructure, transport accessibility, marketing, institutional support, economic development
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