Subject. Modernization of the higher education system, development of public-private partnership. Objectives. Development and substantiation of the advantages of a functional model for managing a university campus, ensuring effective interaction between the state, educational organization, and private partner. Methods. Structural analysis. Results. A multi-level system for the distribution of managerial functions has been proposed, in which strategic, tactical, and operational roles are aligned with management objects and various requirements. Conclusions. The absence of a unified mechanism that allows coordinating the activities of various entities leads to conflicts of interest, fragmentation of decisions, and a decrease in the effectiveness of the campus functioning as a system.
Keywords: campus, product portfolio, value chain, product, competitiveness
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