Subject. The phenomenon of digital transformation. The impact of modern technologies on various types of activities. Objectives. A critical review of interpretations of the concept of Digital Transformation. Methods. A methodology has been used that involves deconstructing complex definitions into key components. Results. Digital transformation should be understood as a continuous process of integrating and implementing digital technologies into all aspects of an organization's activities. Digital technologies are rapidly developing, and their implementation allows for increased work efficiency, the creation of new value, improved competitiveness, and adaptation to changing market demands. Conclusions. In most of the definitions used, the concept of 'digital transformation' does not take into account the key components – the reasons and the purpose of the process. Digital transformation should not be reduced to a technical or operational level, as ignoring cultural changes does not allow one to assess the impact of this complex process on the economy and society as a whole.
Keywords: digital transformation, semantic analysis, object, content, goal, origin, attribute
References:
Belyasov I.S. [Identification of modern trends in the development of industry under the influence of digital economy technologies]. Zhurnal issledovanii po upravleniyu, 2019, vol. 5, iss. 3, pp. 17–22. (In Russ.) EDN: AMRJOA
Varfolomeeva V.A., Muslimova E.H. [Digital transformation of industrial enterprises in the conditions of innovative economy]. Progressivnaya ekonomika, 2022, no. 12, pp. 41–51. (In Russ.) EDN: GCHLHH
Kazmina I.V., Shchegoleva T.V., Rodionova V.N. [Trends and regularities of digital transformation of enterprises]. Organizator proizvodstva, 2021, vol. 29, iss. 4, pp. 15–24. (In Russ.) EDN: NWBEIK
Dontsova O.I. [Challenges of digital technology development in Russian industry]. Kreativnaya ekonomika, 2022, vol. 16, iss. 6, pp. 2289–2300. (In Russ.) EDN: QSQLFS
Germanchuk A.N., Kravchenko E.S., Komarnitskaya E.V. et al. [Digital transformation of the agro-industrial complex of the regional economy: efficiency of agricultural processing in the context of sustainable development]. Ekonomika sel'skokhozyaistvennykh i pererabatyvayushchikh predpriyatii, 2025, no. 7, pp. 49–55. (In Russ.) EDN: BXZJGG
Polovian A.V., Sinitsyna K.I. [Digital economy: concept and essence of the phenomenon]. Vesti Avtomobil'no-dorozhnogo instituta, 2020, no. 3, pp. 96–124. (In Russ.) EDN: EAYIGA
Vertil N.N. [Developing the terminological field of digitalization]. Vestnik Instituta ekonomicheskikh issledovanii, 2022, no. 3, pp. 5–13. (In Russ.) EDN: CLSQXA
Kokuytseva T.V., Ovchinnikova O.P. [Methodological approaches to performance evaluation of enterprises digital transformation in high-tech industries]. Kreativnaya ekonomika, 2021, vol. 15, iss. 6, pp. 2413–2430. (In Russ.) EDN: XMAKMZ
