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Regional Economics: Theory and Practice
 

The development of e-commerce in Russia in modern conditions

ISSUE 2, FEBRUARY 2026

Received: 7 November 2025

Accepted: 15 December 2025

Available online: 26 February 2026

Subject Heading: MARKETING

JEL Classification: L81

Pages: 230-240

https://doi.org/10.24891/zxbsee

Regina R. SALIKHOVA Kazan State Power Engineering University, Kazan, Russian Federation
regina-salixova@list.ru

ORCID id: not available

Subject. The impact of digital technologies on business process transformation.
Objectives. Analysis of the relationship between institutional sectors of e-commerce and the legal aspects of forming the foundations of commercial activity in the context of the rapid development of information and communication technologies.
Methods. General scientific research methods were applied.
Results. E-commerce in modern conditions is an indicator of the development of the domestic market. The institution of trade mediation largely determines the characteristics of the functioning of distribution channels. The laws regulating activities within traditional wholesale and retail trade do not fully take into account the specifics of e-commerce.
Conclusions. The research results can serve as a basis for developing state standards that define the development of the e-commerce system in Russia.

Keywords: e-commerce, trade intermediation, digitalization, service sector, information and communication technologies

References:

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  12. Panasenko S.V., Stukalova I.B., Kurenkova V.P. et al. Blockchain in Trade in the Digital Economy. Revista Gestão Inovação e Tecnologias, 2021, vol. 11, iss. 4, pp. 494–502. DOI: 10.47059/revistageintec.v11i4.2123
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