Aleksei S. NOVIKOVOOO Tekhnologii sotsial'nykh issledovanii (Social Research Technologies), Krasnoyarsk, Russian Federation asnovikov@gmail.com ORCID id: not available
Subject. This article discusses the issues of unlocking creative potential, and public support for small and medium-sized businesses. Objectives. The article aims to identify the sectors of the economy that are the most promising from the point of view of entrepreneurship development. Methods. For the study, we used sociological research methods. Results. The article finds that the most preferable activities from the point of view of obtaining basic and additional income are such activities as design, advertising, public relations, gastronomy, Internet activities, and photography. Conclusions. Decisions on government support for the creative industry should take into account the specifics of a particular region and the level of socio-economic development.
Keywords: creative economy, regional development, public support, marketing research
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