Subject. This article analyzes the differentiation of the Ural regions in terms of investment potential. Objectives. The article aims to rank the Ural regions to optimize the investment policy. Methods. For the study, I used a comparative analysis. Results. Based on the analysis of various factors of economic development, the article finds that in the Ural macroregion, the best conditions for the implementation of impact investing technologies have developed in the Sverdlovsk Oblast, and the worst ones appear to be in the Kurgan Oblast. The article offers the author-developed algorithm for assessing the investment potential of the region. Relevance. The proposed algorithm for assessing the investment potential of the region can be used to design economic development programmes for the medium term.
Keywords: macroregion, factor, assessment, social milieu, development, impact investing
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