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Regional Economics: Theory and Practice
 

A posteriori estimate of the impact of business activity on the reputation capital of the region

Vol. 20, Iss. 1, JANUARY 2022

Received: 28 June 2021

Received in revised form: 21 August 2021

Accepted: 29 November 2021

Available online: 17 January 2022

Subject Heading: SUSTAINABLE DEVELOPMENT OF REGIONS

JEL Classification: R11

Pages: 111–130

https://doi.org/10.24891/re.20.1.111

Leonid A. EL'SHIN Center for Advanced Economic Studies of Tatarstan Academy of Sciences, Kazan, Republic of Tatarstan, Russian Federation
Leonid.Elshin@tatar.ru

https://orcid.org/0000-0002-0763-6453

Rafis T. BURGANOV Volga Region State Academy of Physical Culture, Sports and Tourism, Kazan, Republic of Tatarstan, Russian Federation
c.p@tatar.ru

https://orcid.org/0000-0002-8943-0781

Aliya A. ABDUKAEVA Center for Advanced Economic Studies of Tatarstan Academy of Sciences, Kazan, Republic of Tatarstan, Russian Federation
Aliya.Abdukaeva@tatar.ru

https://orcid.org/0000-0003-1262-5588

Subject. This article analyzes the involvement of regional socio-economic systems in national and global reproduction processes.
Objectives. The article aims to determine the relationship between the region's reputation, its business activity, and macroeconomic parameters of the region's development.
Methods. For the study, we used the empirical methods of research.
Results. The article presents a model that reveals the dependence of the region's reputation on its business activity, and it also offers a concept of regional management, taking into account the provisions of the theory of reputation economics.
Conclusions. The article concludes that the reputation capital index is the most important indicator of the effectiveness of strategic management of the region.

Keywords: reputation capital, reputation economics, business activity, adaptive regional policy, globalization, integration

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