Subject. This article discusses the issues related to the development of the hotel market in Penza. Objectives. The article aims to determine the level of development of the tourism industry and hotel market of Penza. Methods. For the study, we used the methods of criterion and comparative analyses, and generalization. Results. The article draws attention to a significant decrease in the profitability of the hotel business associated with the epidemiological situation. Conclusions. To develop the hotel market of Penza and the Penza Oblast, it is necessary to elaborate investment programmes aimed at creating a modern tourist infrastructure, marketing strategies for finding the target audience and forming hotel products, as well as an advertising strategy.
Keywords: market real estate, hotel, tourism
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