Subject. This article deals with the issues related to international tourism and Russian inbound tourism. Objectives. The article aims to identify the possibilities of using logistics techniques for analyzing the tourism market. Methods. For the study, I used techniques used in logistics, namely, Pareto principle, break-even analysis, supplier rating assessment, and the economic order quantity model. The logistics techniques are adapted for the analysis of inbound tourism. Conclusions. Logistics techniques help assess the representativeness of tourist flows from different countries, focus on the more significant ones among them, and determine the attractiveness of provincial tourist centers and the optimal tourist flow to the resort. Adapting logistics techniques for the analysis of tourism markets can contribute to the optimization of Russian inbound tourism.
Keywords: inbound tourism logistics, Pareto principle, break-even analysis, rating, tourist center, economic order quantity, EOQ
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