Subject. This article deals with the issues related to the region's competitiveness. Objectives. The article aims to develop a situational approach to managing the region's competitiveness. Methods. For the study, we used a qualitative analysis, generalization, and the rating method Results. The article proposes an algorithm for making management decisions based on ratings and a structured scale of the competitiveness targets of the Russian Federation subject's economy. It also offers certain recommendations on the use of the proposed management tools in shaping the Samara Oblast's active competitiveness policy. Conclusions. Situational variables as part of the external and internal environment factors of the region's economy help choose the means of professional management. Management decisions based on ratings can contribute to the development of competitiveness policies of the subjects of the Russian Federation at a higher level of efficiency.
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