Subject. This article analyzes the differentiation of the subjects of the Russian Federation in terms of fertility and material well-being of average-revenue families with children, and considers maternal capital as a regions' social policy aspect. Objectives. The article intends to justify the priorities of the Russian Federation subjects' social policy in the context of the expansion of federal subsidies for multiple-child families, based on an analysis of the relationship between the well-being of families and fertility. It also aims to develop general recommendations for groups of actors to improve social policy in the face of budgetary constraints. Methods. For the study, I used general scientific, economics and statistics methods of research. Results. Combining the subjects of the Russian Federation in eight clusters, close in birth rate and material well-being of families, the article offers general recommendations on the choice of priorities of regional social policy. The article shows that maternal capital gets transformed into a lump-sum benefit to support the current revenues of low-income families. Conclusions. To secure demographic increase, maternal capital must be paid from the Federal budget at the birth (adoption) of each child in the family without additional conditions, regardless of the region of residence. The eradication of poverty among families with children and support for multi-child parenting should be key priorities of the social policy of the regions.
Keywords: poverty, families with children, birth rate stimulation, social policy, regional maternity capital, child allowance
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