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Regional Economics: Theory and Practice
 

Assessing the competitiveness of the resort area

Vol. 18, Iss. 7, JULY 2020

Received: 2 March 2020

Received in revised form: 15 May 2020

Accepted: 8 June 2020

Available online: 16 July 2020

Subject Heading: REGION IN NATIONAL ECONOMY

JEL Classification: D41, G20, G21

Pages: 1216–1231

https://doi.org/10.24891/re.18.7.1216

Nefedova K.A. Vladimir State University named after Alexander and Nikolay Stoletovs (VlSU), Vladimir, Russian Federation
kseniya-nefedowa@yandex.ru

https://orcid.org/0000-0001-9774-3684

Maslakova D.O. Vladimir State University named after Alexander and Nikolay Stoletovs (VlSU), Vladimir, Russian Federation
mas-dariy@yandex.ru

https://orcid.org/0000-0001-9340-3359

Subject. This article discusses the issues of development of the Krasnaya Polyana resort area.
Objectives. The article aims to assess the competitive ability and attractiveness of this resort area through developing indicators.
Methods. For the study, we used a comparative analysis, and factor and ranking score techniques.
Results. The article offers original methods to assess the competitiveness of the ski resort area and describes possible directions to increase and improve the competitiveness and attractiveness of ski resorts.
Conclusions. Comprehensive development indicators help assess the competitive ability of the ski resort area. Modified expert, sociological, rating, and differential methods contribute to the effective management of the resort area's advantages.

Keywords: competitive ability, resort, destination, indicators, assessment, tourism

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