Subject. This article discusses the issues of development of the Krasnaya Polyana resort area. Objectives. The article aims to assess the competitive ability and attractiveness of this resort area through developing indicators. Methods. For the study, we used a comparative analysis, and factor and ranking score techniques. Results. The article offers original methods to assess the competitiveness of the ski resort area and describes possible directions to increase and improve the competitiveness and attractiveness of ski resorts. Conclusions. Comprehensive development indicators help assess the competitive ability of the ski resort area. Modified expert, sociological, rating, and differential methods contribute to the effective management of the resort area's advantages.
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