Subject. This article deals with the theoretical and methodological issues of assessing the investment attractiveness of the advanced development areas. Objectives. The article aims to clarify the economic essence of the category Investment Attractiveness of Advanced Development Areas and related categories, and improve the methodological support to assess the investment attractiveness taking into account the characteristics of these areas. Methods. For the study, we used the methods of analysis and synthesis, generalization, analogy, classification, grouping, and systematization. Results. The article presents a methodology for assessing the investment attractiveness of the advanced development areas, taking into account indicators classified under three groups, namely investment potential, investment environment, and investment risk. It also offers recommendations to determine the type of investment attractiveness. Conclusions. Investment attractiveness, as a complex characteristic of the advanced development area, gets formed in the context of the influence of internal and external factors that are quantifiable and qualitatively assessed. To meet the needs of investors, a methodology that includes current assessment and forecasts is needed, indicating the areas of possible investment risk.
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