+7 495 989 9610, 9am6pm (GMT+3), Monday – Friday
ИД «Финансы и кредит»

JOURNALS

  

FOR AUTHORS

  

SUBSCRIBE

    
Regional Economics: Theory and Practice
 

Abstracting and Indexing

РИНЦ
Referativny Zhurnal VINITI RAS
Worldcat
LCCN Permalink
Google Scholar

Online available

EBSCOhost
Eastview
Elibrary
Biblioclub

Archiving

Cyberleninka (24 month OA embargo)

Demographic indices in place branding

Vol. 20, Iss. 2, FEBRUARY 2020

Received: 30 September 2019

Received in revised form: 18 November 2019

Accepted: 20 December 2019

Available online: 14 February 2020

Subject Heading: MARKETING

JEL Classification: M31, M38, R23

Pages: 397–408

https://doi.org/10.24891/re.18.2.397

Komarov M.A. Lomonosov Moscow State University (MSU), Moscow, Russian Federation
Komarov.m.1993@yandex.ru

ORCID id: not available

Subject This article examines the impact of demographic indicators on the possibilities of region branding.
Objectives The article aims to assess the mutual impact of demographic indicators and region branding on each other.
Methods For the study, I used comprehensive and systems approaches, and the methods of logical and statistical analyses, and statistical maps.
Conclusions To form brands aimed at attracting new residents to the region, it is necessary to create an appropriate regional infrastructure. Demographic indicators can be used to conduct various kinds of events and stimulate event tourism. In general, branding can significantly improve the well-being of the population, which will contribute to improving the demographic situation.

Keywords: marketing, place branding, demography, identity

References:

  1. Kavaratzis M. Place Branding: A Review of Trends and Conceptual Models. The Marketing Review, 2005, vol. 5, no. 4, pp. 329–342. URL: Link
  2. Hankinson G. Place Branding Research: A Cross-Disciplinary Agenda and the Views of Practitioners. Place Branding and Public Diplomacy, 2010, vol. 6, iss. 4, pp. 300–315. URL: Link
  3. Dinnie K. Brending territorii. Luchshie mirovye praktiki [City Branding: Theory and Cases]. Moscow, Mann, Ivanov i Ferber Publ., 2013, 336 p.
  4. Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. London, Palgrave Macmillan, 2007, 147 p. URL: Link
  5. Hankinson G. The Brand Images of Tourism Destinations: A Study of the Saliency of Organic Images. Journal of Product & Brand Management, 2004, vol. 13, no. 1, pp. 6–14. URL: Link
  6. Hankinson G. The Measurement of Brand Orientation, Its Performance Impact, and the Role of Leadership in the Context of Destination Branding: An Exploratory Study. Journal of Marketing Management, 2012, vol. 28, iss. 7-8, pp. 974–999. URL: Link
  7. Rozhkov K.L., Skriabina N.I. Places, Users, and Place Uses: A Theoretical Approach to Place Market Analysis. Journal of Place Management and Development, 2015, vol. 8, iss. 2, pp. 103–122. URL: Link
  8. Florida R. Cities and the Creative Class. London, New York, Routledge, 2005, 208 p.
  9. Richards G., Palmer R. Eventful Cities: Cultural Management and Urban Revitalisation. London, New York, Routledge, 2012, 516 p.
  10. Zenker S. How to Catch a City? The Concept and Measurement of Place Brands. Journal of Place Management and Development, 2011, vol. 4, no. 1, pp. 40–52. URL: Link
  11. De Carlo M., Canali S., Pritchard A., Morgan N. Moving Milan towards Expo 2015: Designing Culture into a City Brand. Journal of Place Management and Development, 2009, vol. 2, iss. 1, pp. 8–22. URL: Link
  12. Anholt S. Nation Brands of the Twenty-First Century. Journal of Brand Management, 1998, vol. 5, iss. 6, pp. 395–406. URL: Link
  13. Gerasimenko V., Ochkovskaya M., Rybalko M. [The Perception of “Moscow” as Brand in Global Perspective]. Problemy teorii i praktiki upravleniya = International Journal of Management Theory and Practice, 2015, no. 5, pp. 108–116. (In Russ.)
  14. Keller K.L. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 1993, vol. 57, no. 1, pp. 1–22. URL: Link
  15. Supphellen M. Understanding Core Brand Equity: Guidelines for In-depth Elicitation of Brand Associations. International Journal of Market Research, 2000, vol. 42, no. 3, pp. 1–14. URL: Link
  16. Aaker J.L. Dimensions of Brand Personality. Journal of Marketing Research, 1997, vol. 34, iss. 3, pp. 347–356. URL: Link
  17. Dubeykovskiy V.A. [Stakeholders' engagement in city brand development: mechanisms classification and methods of estimation]. Voprosy gosudarstvennogo i munitsipal'nogo upravleniya = Public Administration Issues, 2014, no. 4, pp. 153–178. URL: Link (In Russ.)

View all articles of issue

 

ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

Journal current issue

Vol. 18, Iss. 9
September 2020

Archive