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On the issue of sociocultural risk of Chinese enterprises operating in Russia

Vol. 17, Iss. 10, OCTOBER 2019

PDF  Article PDF Version

Received: 24 July 2019

Received in revised form: 15 August 2019

Accepted: 28 August 2019

Available online: 15 October 2019


JEL Classification: M14

Pages: 1850–1861

Heping B. Moscow State University (Lomonosov MSU), Moscow, Russian Federation

Subject This article discusses the issues of management of sociocultural risk within the framework of multilateral cooperation between Russia and China, and the dependence of business culture on region- and nation-specific characteristics.
Objectives The article aims to identify sociocultural risk affecting the operations of Chinese business in Russia and determine the most effective methods for risk management.
Methods For the study, I used the methods of statistical and content analyses, sampling observation, disciplinary management techniques, and the case method.
Results The article presents data on the principles, status and prospects of Chinese companies operating in Russia. It also analyzes the components of business culture and offers certain models of organizational culture of the Chinese companies under study.
Conclusions The management culture of Chinese companies operating in Russia is somewhat different from the Russian one. It is necessary to create a corporate culture based on the general concept of business and development. Business should strengthen contacts and develop cross-cultural learning. It is advisable to hire Russian staff, which will help expand the market for Chinese enterprises in Russia.

Keywords: social and cultural risk, corporate culture, external economic conditions, management standards efficiency factors, transformation


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