Subject The article discusses approaches to defining the concepts socio-cultural environment, socio-cultural potential, and academic environment. Objectives The research aims to determine the extent to which the academic environment influences the socio-cultural potential of a city. Methods The research is based on methods of comparative analysis, correlation and regression analysis. Results We identified factors boosting the socio-cultural potential of a city, i.e. qualities of human resources, interaction of individuals in the society, society and individual (a group), public awareness of socio-cultural phenomena, development of the socio-cultural milieu, social infrastructure. Considering the said factors, we examined the role of the academic environment in boosting the socio-cultural potential of a city, referring to the city of Tomsk as a case in point. We conducted the correlation and regression analysis that describes the socio-cultural potential of Tomsk. Conclusions The socio-cultural potential of the municipality originates in the academic environment where learning and leisure activities blend. The academic environment has a targeted impact on students, thus making them the basis for the development of the socio-cultural potential.
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