Home  Journals  Regional Economics: Theory and Practice  5(440) - 2017 May

Improving the competitiveness of territories on the basis of investment marketing

Vol. 15, Iss. 5, MAY 2017

Article PDF Version

Received: 14 November 2016

Received in revised form: 30 November 2016

Accepted: 12 December 2016

Available online: 15 May 2017

Subject Heading: SUSTAINABLE DEVELOPMENT OF REGIONS

JEL Classification: O20, P25, R10

Pages: 859-868

https://doi.org/10.24891/re.15.5.859

Subject The article discusses the non-standard ways of territorial development based on the use of marketing tools of promotion, financial expenses for which is minimum.
Objectives The article aims to provide insight into the essence and features of investment marketing formation and sum up best practice in using marketing tools of development.
Methods For the study, we used synthesis and comparative analysis of different research approaches.
Results The article presents our own approaches to marketing tools increasing the investment attractiveness of the territory.
Conclusions and Relevance Regions of Russia have their own characteristics and causes of uneven development, caused by social, economic, political, geographical, climatic, cultural, historical, and technological conditions. There are individual preconditions for attracting investment in each region. The presented marketing tools of development will attract additional investment.

Keywords: investment marketing, marketing tools, investment attractiveness, territory, development, competitiveness

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