Importance The main reason for the low competitiveness of domestic agricultural production is the lack of equipment, reliable technology, and perfect and efficient machines. From a methodological point of view, market launch of innovative technology requires new scientific approaches to marketing research. Objectives The article aims to develop methods to assess the capacity of the market of innovative technology for agriculture, as well as provide a rationale for actual and potential demand for flax harvesting machines. Methods For the study, we used an economic-statistical method, abstract and logical conclusions, and the generalization. Results To achieve the goals of the study, we have developed, and now we are offering our own method tested through evaluation of the flax puller market capacity in the Russian Federation. Our calculation method proposed to determine the potential annual sales of innovative machines is absolutely workable. This is confirmed by the flax harvesting machinery example. Conclusions and Relevance The submitted technique allowed to predict the current and potential annual sales of new machines for flax harvesting. It can be applied to assess market needs in other innovative technology machinery for agriculture.
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