Subject The article analyzes the experience and perspectives of innovation parks, innovation and demonstration grounds, in particular, as part of the marketing strategy of repositioning and sustainable development of the old industrial regions in the conditions of post-industrial economy. Objectives The article pursues two research objectives: to consolidate foreign and Russian experiences of use of innovation parks as tools in adapting the depressed old industrial territories to post-industrialization; to justify the potential and prospects of forming innovation and demonstration grounds, as an instrument of place marketing, in industrialized regions of Russia. Methods For the study, we used a systems analysis, comparative, functional, structural, benchmarking, and case analyses methods. Results We present our own project of innovation and demonstration grounds, based on the technologies of wind power, as an element of a regional event-marketing and cultural incubator of the territorial brand. We justify the project's competitive advantages, describe the structural composition and the role of such grounds in the sustainable development of the old industrial territories. Conclusions and Relevance We conclude that it is advisable to make greater use of the potential of place marketing in the old industrial regions of Russia, in particular, combining purely marketing tools with the innovative ones. Innovation and demonstration grounds based on the technology of wind energy and kinetic art will attract investors and tourists to the potential of the old industrial territories; they will intensify the international cooperation in science and education, enhance cultural space of regions, encourage the collaboration and communication of stakeholder groups.
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