Krasavin E.M.National Research University Higher School of Economics, Nizhny Novgorod, Russian Federation ekrasavin@hse.ru
Krasavina R.A.National Research University Higher School of Economics, Nizhny Novgorod, Russian Federation rkrasavina@hse.ru
Subject The article discusses the ways to develop creativity in the creative-oriented region with a hierarchically arranged creative space and value characteristics of the home territory. Objectives The paper aims to identify the trajectories of development of creative ideas when converting the industrial region to an innovation one on the less expensive and more progressive creative basis. Methods To consider the problem, we used system analysis methods, vertical and horizontal analyses, methods of systematization, classification, hierarchy. Results We developed and present a descriptive model of propagation and transformation of creative ideas in the multi-actor creative space. We show the subjective and objective factors affecting the productive dissemination of creative ideas and ways to overcome them. Conclusions We conclude that now, there is a need for region-wide perception of creativity as an uncommon resource and effective public good, allowing to build forward-looking strategies for territorial competitiveness and economic growth on the basis of the transfer of accumulated knowledge in creative ideas of transformation.
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