Importance The article studies the peculiarities of the marketing of residential property sales in a regional market in the conditions of macroeconomic instability. Objectives The paper aims to offer marketing tools to increase sales of residential property in the regional market. Methods For the study, I used empirical and content analyses, as well as statistical methods and expert evaluation. Results I propose certain marketing tools to increase sales of residential property in the regional market. Conclusions I conclude that in conditions of economic crisis, it is advisable to use such marketing tools to increase sales as showroom, life test, trade-in.
Keywords: regional market, residential real estate, marketing, economic crisis, comprehensive development
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