Platonova N.A.Russian State University of Tourism and Service, Cherkizovo, Pushkinsky District, Moscow Region, Russian Federation prorektor_nir@mail.ru
Krivosheeva T.M.Russian State University of Tourism and Service, Cherkizovo, Pushkinsky District, Moscow Region, Russian Federation ktm-ipad@mail.ru
Importance The article deals with the analysis of regions-competitors in strategic planning activities of the constituent entities of the Russian Federation to promote the development of domestic and inbound tourism. For the past five years, the appropriate bodies have elaborated certain regional policies and targeted programs for the development of tourism, so the study of regions-competitors and their activities is necessary for differentiation of regional tourism product in the process of its formation and positioning. Objectives Our article's goal is to develop a methodological approach to the identification and analysis of competitors in designing a tourism development strategy in the constituent entities of the Russian Federation. To achieve this goal, it is necessary to develop common approaches and methods of identifying the competitors, offer a way to reduce subjectivity in analysis, form a system of criteria for which the region is considered to be a competitor, to present the results of approbation of author's methodical developments of the work on the development strategy of tourism in the Yaroslavl region until 2025. Methods We selected competitors using a multistage technique based on open sources in the following areas: similarity of tourism specialization and structure of tourist-recreational potential, proximity to the main markets of the tourist product (market of domestic tourism and inbound tourism market), statistics of tourism development, and integration into the most famous Russian tourist product The Golden Ring of Russia. Results We offer a stage-by-stage sequence for the identification and analysis of competitor regions describing the content of research works, ways to define estimation parameters and key analytical methods. Relevance The presented approaches are to some extent universal and can be applied in all industry and research areas.
Keywords: tourism, product, strategy, analysis of competitors
References:
Avdeeva T.T., Reshetnyak T.A. Kontseptual'nye podkhody k opredeleniyu napravlennosti i otsenki kachestva gosudarstvennogo i munitsipal'nogo upravleniya [Conceptual approaches to the identification of trend and assessment of the quality of State and municipal management]. Vestnik Tomskogo gosudarstvennogo universiteta = Tomsk State University Journal, 2012, no. 364, pp. 107–112.
Akerman E.N., Mikhal'chuk A.A., Trifonov A.Yu. Dinamicheskaya model' issledovaniya ekonomicheskogo prostranstva Sibirskogo federal'nogo okruga na osnove faktornogo i klasternogo podkhodov [A dynamic model to research the economic space of the Siberian Federal District on the basis of factor and cluster approaches]. Vestnik Tomskogo gosudarstvennogo universiteta = Tomsk State University Journal, 2012, no. 363, pp. 144–149.
Akhunov R.R. Problemy mezhregional'noi konkurentsii za federal'nye resursy [Problems of interregional competition for federal resources]. Problemy teorii i praktiki upravleniya = Problems of Theory and Practice of Management, 2015, no. 1, pp. 82–87.
Balynin I.V. Analiz makroekonomicheskikh pokazatelei regional'nogo razvitiya sub"ektov Rossiiskoi Federatsii v 2008–2012 godakh [An analysis of macroeconomic indicators for regional development of the constituent entities of the Russian Federation in 2008–2012]. RISK: Resursy, informatsiya, snabzhenie, konkurentsiya = RISC: Resources, Information, Supply, Competition, 2015, no. 1, pp. 124–127.
Balynin I.V. Reitingovaya otsenka sub"ektov Rossiiskoi Federatsii po urovnyu riska nesbalansirovannosti regional'nykh byudzhetov (na osnove razrabotannoi modeli) [Rating of the constituent entities of the Russian Federation by the level of risk of imbalance of regional budgets (on the basis of the developed model)]. RISK: Resursy, informatsiya, snabzhenie, konkurentsiya = RISC: Resources, Information, Supply, Competition, 2014, no. 3, pp. 104–109.
Vazhenina I.S., Vazhenin S.G. Konkurentnyi immunitet territorii [Competitive immunity of a territory]. Problemy teorii i praktiki upravleniya = Problems of Theory and Practice of Management, 2014, no. 2, pp. 70–78.
Gainanov D.A., Kirillova S.A., Kantor O.G. Diagnostika realizatsii sotsial'nogo potentsiala regionov Rossiiskoi Arktiki s pozitsii ustoichivogo razvitiya [Diagnosis of the social potential of the Russian Arctic regions from the perspective of sustainable development]. Vestnik Tomskogo gosudarstvennogo universiteta = Tomsk State University Journal, 2013, no. 376, pp. 132–136.
Grinchel' B.N., Nazarova E.A. Eksperimental'naya proverka metoda izmereniya konkurentnogo potentsiala regionov Rossii. V kn. Modernizatsiya i ekonomicheskaya bezopasnost' Rossii: t. 2 [Pilot testing of the method of measuring the competitive potential of Russian regions. In: Modernization and economic security of Russia]. Moscow, St. Petersburg, Nestor-Istoriya Publ., 2011, vol. 2, pp. 354–383.
Emel'yanov Yu.S., Leonova Yu.Yu. Otsenka investitsionnoi privlekatel'nosti regionov Rossii [Rating the investment appeal of Russian regions]. Problemy teorii i praktiki upravleniya = Problems of Theory and Practice of Management, 2014, no. 7, pp. 40–47.
Zubakova N.N. Klasternyi podkhod vedeniya turistskogo biznesa kak instrument razvitiya turizma v Rossii [A cluster approach to tourism business as a tool to develop tourism in Russia]. Servis v Rossii i za rubezhom = Service in Russia and Abroad, 2010, no. 3, pp. 47–53.
Zubakova N.N. Mekhanizm razrabotki kadastra turistskikh resursov: organizatsionnaya spetsifika [An inventory development mechanism of tourist resources: organizational specificity]. Vestnik Tomskogo gosudarstvennogo universiteta = Tomsk State University Journal, 2010, no. 332, pp. 136–139.
Zubakova N.N., Ufimtsev A.S. Otsenka turistskikh resursov regiona kak instrument ikh sistematizatsii [Evaluation of tourism resources of the region as a tool to organize them]. Servis plus = Service Plus, 2010, no. 4, pp. 123–128.
Zyuzina M.L. Nauchnaya baza strategicheskogo upravleniya: chto est' v arsenale menedzhmenta? [A scientific basis for strategic management: what is the management potential?]. RISK: Resursy, informatsiya, snabzhenie, konkurentsiya = RISC: Resources, Information, Supply, Competition, 2015, no. 1, pp. 302–308.
Kuz'min D.I., Sokolovskii A.A. Konkurentosposobnost' regiona i ee faktory (na primere Krasnoyarskogo kraya) [The competitiveness of a region and its factors (the Krasnoyarsk Krai case study)]. Vestnik Tomskogo gosudarstvennogo universiteta = Tomsk State University Journal, 2012, no. 356, pp. 135–139.
Mel'nikova L.V. Dolgosrochnye strategii regional'nogo razvitiya: perspektivy rosta i ogranicheniya [A long-term strategy of regional development: prospects and limitations]. Problemy teorii i praktiki upravleniya = Problems of Theory and Practice of Management, 2013, no. 1, pp. 79–88.
Novichkov N.V. Marketing regionov: konkurentnyi podkhod [Marketing of regions: a competition approach]. ARS ADMINISTRANDI, 2011, no. 2, pp. 5–12.
Ovsyannikov V.P., Yakunin V.N. Traditsionnoe kul'turnoe nasledie v molodykh industrial'nykh gorodakh [Traditional cultural heritage in young industrial cities]. Baltiiskii gumanitarnyi zhurnal = Baltic Journal of Humanities, 2014, no. 1, pp. 58–62.
Ushakova E.O. Voprosy kompleksnoi otsenki turistskikh resursov regiona [A comprehensive evaluation of the tourism resources of a region]. Rossiiskoe predprinimatel'stvo = Russian Journal of Entrepreneurship, 2012, no. 8, pp. 132–137.
Ushakova E.O. Effektivnost' vnedreniya geoinformatsionnykh sistem upravleniya regional'nymi turistskimi resursami (na primere Novosibirskoi oblasti) [The efficiency of implementation of GIS management of regional tourist resources (the Novosibirsk region case study)]. Rossiiskoe predprinimatel'stvo = Russian Journal of Entrepreneurship, 2013, no. 21, pp. 76–85.
Kharitonova T.V. Kontseptsiya formirovaniya gosudarstvennykh minimal'nykh sotsial'nykh standartov v sfere turizma [The concept of formation of the national minimum social standards in the field of tourism]. Servis v Rossii i za rubezhom = Service in Russia and Abroad, 2009, no. 5, pp. 265–271.
Shmakova M.N. Zarubezhnyi opyt territorial'nogo strategirovaniya i vozmozhnosti ego primeneniya v rossiiskoi praktike [Foreign experience of territorial strategizing and its application in the Russian practice]. Problemy teorii i praktiki upravleniya = Problems of Theory and Practice of Management, 2015, no. 1, pp. 69–74.
Yudina M.A. Sistemnyi podkhod k regional'noi diagnostike [A system approach to regional diagnostics]. Problemy teorii i praktiki upravleniya = Problems of Theory and Practice of Management, 2014, no. 12, pp. 72–78.
