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Regional Economics: Theory and Practice
 

A methodology for assessing the financial stability in the regional tourism business

Vol. 13, Iss. 18, MAY 2015

PDF  Article PDF Version

Available online: 21 May 2015

Subject Heading: ECONOMIC SECURITY

JEL Classification: 

Pages: 23-31

Spirina S.G. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation
stella_spirina@mail.ru

Importance Against the background of the ongoing financial crisis, the problem of developing an effective system of financial risk management in the tourism business has recently become even more relevant. I use the Krasnodar and Stavropol Krais as case studies to consider the basic tools and techniques necessary for successful implementation of the strategy of financial sustainability of the regional tourist business.
     Objectives The purpose of the study is to identify the main gaps in the assessment of financial stability of regional tourism.
     Methods For the study, I used logical, economic-statistical and economic-mathematical analyses and the probability expert evaluation methods.
     Results I studied the methods and tools that contribute to the financial sustainability of the tourism business, including methods to assess financial risks and competitive advantages of the region. I considered the risks that occur at different stages of the travel company's operation. To assess the financial strength of a travel company, I propose my own method based on the fuzzy set theory and matrix technique. I have developed a technique to assess the financial risks of a travel company during the financial planning of business processes. In addition, I show the functional relationship of these risks.
     Conclusions and Relevance I conclude that for more flexible development of tourist business, the industry needs good structural reforming, as well as monitoring tools for tourist companies' performance, insurance of both a risk of lack of tourist services and its financial implications and the risks of external factors that may cause such implications. The results will be useful for assessing the financial sustainability of the tourism industry at the regional and interregional levels.

Keywords: financial sustainability, tourism business, financial risks, modeling, impact, external factors

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