Importance The article deals with the economic relations that arise in the course of the development of hotel business: it considers one of the priority directions of the economy of the Krasnodar Krai using the hotel industry as a case study. Objectives The purpose of the study is to identify the main problems and the ways of development of hotel business in Krasnodar. In accordance with the purpose set, the authors were solving the following tasks: defining the role of the tourism industry in Krasnodar and the Krasnodar Territory; identifying features of the hotel business in the region; selecting the rational solutions to the hotel industry's problems. In addition, the authors analyzed indicators of the recreational sector of Kuban indicating the prospects of development of the recreational complex of the region as an investment-attractive business. Methods The study used a system analysis, as well as the methods of synthesis, induction and deduction. Results The result of this research is the application of a system of measures to create an attractive image of the hotel enterprise, to establish logistics systems for the realization of hotel services, to improve the system of hotel management at the regional level. Conclusions and Relevance The conclusions and recommendations resulting from the study seek to solve the regional problems associated with the development of the hospitality industry. They can be used in the process of developing the measures aimed at the effective operation of the hotel complex to attract foreign investors to the region.
Keywords: hotel business, recreation complex, investment, infrastructure, region
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