Dmitrik E.G.Stary Oskol Technological Institute, Branch of National University of Science and Technology MISiS, Stary Oskol, Belgorod Region, Russian Federation dmitrikeg@mail.ru
Importance The basis for building the innovation economy is the continuous updating of knowledge and the increase in creativity, invention, design, culture, art, and creativity that shape the innovative production technologies. In this regard, the activation of productive creativity becomes a priority. Objectives The purpose of the paper is the analysis of the main measures to promote the development of innovative economy and the development of methods to enhance productive creativity. The study systematizes specific forms and directions of stimulating the development of innovative entrepreneurship. Methods For the study, I used scientific methods such as: monitoring and fact-finding, modeling, analysis and synthesis, as well as a system approach, the historical, logical and graphical analyses. Results I have analyzed certain measures taken in different countries, to identify areas of intensification of innovative activity, used for the development of national innovation systems. I am proposing a set of methods to enhance productive creativity, which includes specific ways of stimulating business activity and can be used in the development of activities of State support at the municipal and regional levels. Also I have developed methods of stimulation of enterprise social responsibility and green business, which involve integration of such proven by international experience legal instruments for environmental management and conservation of the environment, as environmental management and auditing, into Russian practice. Conclusions and Relevance In my opinion, the practical application of methods of intensification of productive creativity will contribute to the democratization of economic relations, included in the reproductive process of the potential of each business entity and promote the development of the economic system on the basis of intensive factors.
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