Usova N.V.Russian Presidential Academy of National Economy and Public Administration, Yekaterinburg, Russian Federation nata-ekb-777@yandex.ru
The article offers a methodology for studies of the local consumer markets of major cities, taking into account their situation in the regional systems of settling, the specifics of external and internal environment of consumer markets. The author applied testing methods in relation to the towns of the Perm Krai, Sverdlovsk and Chelyabinsk regions, occupying the first, second and third places for the population in the region. According to the results of the analysis, the author provides recommendations on the best practices to improve the management of local consumer markets.
Keywords: local consumer market, large cities, urban agglomerations, external, internal, environment
References:
Karkh D.A. Sovershenstvovanie uslug roznichnoi torgovli na potrebitel'skom rynke (na primere Sverdlovskoi oblasti) [Improving the retail services in the consumer market (a Sverdlovsk region case study)]. Vestnik UrFU – Bulletin of UrFU,2010, no. 4, pp. 86–93.
Karkh D.A., Nikolaeva T.I. Kompleksnaya otsenka rezul'tativnosti torgovykh uslug roznichnykh predpriyatii Sverdlovskoi oblasti [An integrated assessment of the impact of trade services of the Sverdlovsk region’s retail enterprises]. Izvestiya Ural'skogo gosudarstvennogo ekonomicheskogo universiteta – News of UrSEU, 2010, no. 2, pp. 129–135.
Nikolaeva T.I. Torgovlya v sfere tovarnogo obrashcheniya [Trade in commodity circulation]. Izvestiya Ural'skogo gosudarstvennogo ekonomicheskogo universiteta – News of UrSEU, 1999, no. 1, pp. 10–17.
Skopina I.V. Razvitie regional'nykh potrebitel'skikh rynkov [Development of the regional consumer markets]. Kirov, VyatSU Publ., 2008, 385 p.
Tereshchenko N.N. Metodologicheskie podkhody k ekonomicheskoi diagnostike razvitiya potrebitel'skogo rynka [Methodological approaches to economic diagnostics of the development of consumer markets]. Problemy sovremennoi ekonomiki – Problems of modern economics,2008, no. 3, pp. 608–611.
