Home  Journals  Regional Economics: Theory and Practice  30(357) - 2014 August

Marketing research of the region market services of energy audit

Available online: 6 August 2014

Subject Heading: ENERGY AUDIT

JEL Classification: 

Pages: 55-64

Solution to the problem of energy saving requires the implementation of energy audit at the Russian enterprises. The article presents the results of a study of energy saving in Republic of Mordovia, one of the fastest growing regions of the Russian Federation. The authors conducted a complex marketing research of the energy audit market. The authors analyzed the organizations of Saransk in the energy survey. The paper evaluates the organizations' satisfaction with the quality of services of energy service companies, and it justifies factors influencing the choice of an energy auditing company.

Keywords: marketing research, energy conservation, energy efficiency, energy audit, region, Republic of Mordovia

References:

1. Gitel'man L.D., Ratnikov B.E. Energeticheskii biznes [Energy business]. Moscow, Delo Publ., 2008, 416 p.
2. MacNeil R. Marketingovye issledovaniya v sfere V2V: analiz i otsenka rynka tovarov dlya biznesa [Market researches in B2B sphere: the analysis and commodity market assessment for business]. Dnepropetrovsk, Balans Biznes Buks Publ., 2007, 432 p.
3. Nikolaichuk V.E., Belyantsev M.I. Promyshlennyi marketing: uchebnoe posobie [Industrial marketing: a manual]. Donetsk, BAO Publ., 2004, 384 p.

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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