The article notes that the production of synthetic rubber is one of the basic positions of industrial sector of Russia which creates high value-added, export-oriented, competitive ability and has potential for development. At present, however, domestic producers of synthetic rubber face some challenges in the world market, which is expressed not so much in need of modernization of production, but rather the need for close collaboration with the consumer sector and the development of markets. The analysis of the competitive environment and consumer markets becomes highly important. The study examines the appeal of the world commodity market of synthetic rubber from the perspective of profitability, explores the competitive environment on the basis of the analysis of trade flows of export-oriented regions, and estimates the ability to export the individual product groups at the concentrated import-dependent markets. The paper presents findings on the analyzed parameters.
Keywords: synthetic rubber, export, import, commodity groups
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