The article considers the role of brand names in development of the Russian Federation's regions. Big brands attract international investment, mould appeal of enterprise structures and create consumer loyalty. The author offers a step-by-step development of regional brands in home and foreign markets.
Bel’skikh I.E. Strategiia razvitiia potrebitel’skogo patriotizma v Rossii na osnove delovoi etiki predprinimatelei [A strategy of development of consumer patriotism in Russia on the basis of business ethics of businessmen]. Natsional’nye interesy: prioritety i bezopasnost’ – National interests: priorities and security, 2013, no. 19, pp. 46–51.
Bel’skikh I.E. Institutsional’nye osnovy reklamy i pablik rileishnz firmy v sovremennoi ekonomike [Institutional base of advertizing and firm’s public relations in modern economy]. Ekonomicheskii analiz: teoriia i praktika – Economic analysis: theory and practice, 2013, no. 36, pp. 15–24.
Bel’skikh I.E. Faktory ekonomicheskogo rosta: strategiia natsional’nogo razvitiia Rossii [Factors of economic growth: the strategy of national development of Russia]. Natsional’nye interesy: prioritety i bezopasnost’ – National interests: priorities and security, 2011, no. 30, pp. 15–20.
Guliaikhin V.N. Psikhosotsial’nye formy pravovogo nigilizma cheloveka [Psychosocial forms of legal nihilism of a man]. NB: Voprosy prava i politiki – NB: Matters of law and politics, 2012, no. 3, pp. 108–148.
Doyle P. Marketing, orientirovannyi na stoimost’ [Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value]. St. Petersburg, Piter Publ., 2001, 480 p.
Kotler P., Keller K.L. Marketing menedzhment [Marketing management]. St. Petersburg, Piter Publ., 2006, 816 p.
Morozova I.A., Britvin I.A. Sotsial’naia otvetstvennost’ biznesa i formy ee proiavleniia v sovremennykh usloviiakh khoziaistvovaniia [Social responsibility of business and its manifestation in modern conditions of managing]. Audit i finansovyi analiz – Audit and financial analysis, 2013, no. 3, pp. 399–403.
Romanova A.I. Razvitie rynka stroitel’nykh uslug kak uslovie investitsionnogo rosta regiona [Development of the market of construction services as a condition of investment growth of a region]. Izvestiia Kazanskogo gosudarstvennogo arkhitekturno-stroitel’nogo universiteta – News ofKazan State University of Architecture and Engineering, 2013, no. 2, pp. 326–331.
Tret’iakova E.A. Sostoianie i napravleniia innovatsionnogo razvitiia promyshlennosti v Rossii [The state and directions of innovation development of the industry of Russia]. Aktual’nye problemy ekonomiki i prava – Actual problems of economy and law, 2012, no. 2, pp. 92–101.
Schultz D.E., Kitchen P.J. Marketing. Integrirovannyi podkhod [Communicating Globally: An Integrated Marketing Approach]. Moscow, INFRA-M Publ., 2004, 374 p.
