+7 925 966 4690, 9am6pm (GMT+3), Monday – Friday
ÈÄ «Ôèíàíñû è êðåäèò»

JOURNALS

  

FOR AUTHORS

  

SUBSCRIBE

    
Regional Economics: Theory and Practice
 

Formation of a marketing system of the agricultural enterprises in the Karachay-Cherkess Republic

Vol. 12, Iss. 17, MAY 2014

Available online: 4 May 2014

Subject Heading: DEVELOPMENT OF AGRICULTURAL SECTOR

JEL Classification: 

Pages: 49-54

Kantserov R.A. Institute of Economics of North Caucasian State Technological Academy of Humanities, Cherkessk, Russian Federation
kancerovr@mail.ru

Gediev K.T. North Caucasian State Technological Academy of Humanities, Cherkessk, Russian Federation
ker0910@yandex.ru

Klintsevich R.I. North Caucasian State Technological Academy of Humanities, Cherkessk, Russian Federation
kancerovr@mail.ru

The article defines the content of marketing processes of the agricultural enterprises at internal and external levels of functioning. The authors ground a system of agricultural production distribution according to a storage framework, taking into account a predicted price fluctuation. The article gives the main lines of formation, improvement and development of marketing of the agricultural enterprises.

Keywords: agrarian marketing, marketing system, goods, market strategy, agrarian market, marketing service

References:

  1. Ali B. Globalizatsiia v sisteme marketinga produktsii sel’skogo khoziaistva [Globalization in the system of marketing of agricultural production]. Kishovarz (Zemledelets) – Kishovarz (Farmer), 2010, vol. 47, no. 3, pp. 47–48.
  2. Kotliarov I.D. Sel’skii marketing: netraditsionnye modeli sbyta produktov pitaniia [Rural marketing: nonconventional models of food sale]. Marketing i marketingovye issledovaniia – Marketing and market research, 2012, no. 6, pp. 484–491.
  3. Lygina N.I., Goncharov A.A. Aktual’nye voprosy ispol’zovaniia konkurentnykh strategii predpriiatiiami agropromyshlennogo kompleksa [Topical issues on use of a competitive strategy by the enterprises of agro-industrial complex]. Natsional’nye interesy: prioritety i bezopasnost’ – National interests: priorities and security, 2011, no. 37, pp. 24–32.
  4. Panov A.A. Marketing kak instrument upravleniia v sel’skom khoziaistve [Marketing as an instrument for agriculture management]. Kontsept – Concept, 2013, vol. 4, no. 34, pp. 256–260.
  5. Teterin Iu.N. Marketing sel’skogo munitsipal’nogo obrazovaniia [Marketing of rural municipality]. Regional’naia ekonomika: teoriia i praktika – Regional economics: theory and practice, 2010, no. 32, pp. 55–57.
  6. Fetiukhina O.N. Marketing i marketingovaia sistema APK [Marketing and marketing system of the agrarian and industrial complex]. Ekonomicheskii analiz: teoriia i praktika – Economic analysis: theory and practice, 2007, no. 2, pp. 59–65.
  7. Fetiukhina O.N. Strukturno-funktsional’nyi analiz mikromarketinga proizvodstvennykh sistem APK [A structural-and-functional analysis of micromarketing of the production systems of the agrarian and industrial complex]. Ekonomicheskii analiz: teoriia i praktika – Economic analysis: theory and practice, 2007, no. 4, pp. 35–38.

View all articles of issue

 

ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

Journal current issue

Vol. 22, Iss. 4
April 2024

Archive