Home  Journals  Regional Economics: Theory and Practice  17(344) - 2014 May

Development of the low-budget franchise market in the regions of Russia

Available online: 4 May 2014

Subject Heading: Economy and management

JEL Classification: 

Pages: 35-41

The article observes the growth of a number of franchisees in the regions of Russia. The franchise offers vary continuously as the years go by. The article contains the author's assessment of the low-budget franchise market development, and the author's interpretation of the "low-budget franchise" concept. The author defines the dominant traits of the low-budget franchise and describes a portrait of a low-budget franchise buyer. The author offers certain ways to develop low-budget franchise and determines the role of low-budget franchise in development of the regional consumer market.

Keywords: franchising, system, low-budget franchise, franchise relations

References:

1. RF Civil Code. Part 2 of January 26, 1996 № 14-FZ (edition of 28.12.2013) (Ch. 54 “Commercial concession”). Available at: Link. (In Russ.)
2. Paniukova V.V. Razvitie franchaizingovykh otnoshenii na postsovetskom prostranstve [Development of franchise relations in the post-Soviet space]. Menedzhment v Rossii i za rubezhom – Management in Russia and abroad, 2013, no. 3, pp. 36 – 43.
3. Ofitsial’nyi sait Federal'noi sluzhby po intellektual’noi sobstvennosti (Rospatent) [Official site of the Federal Service for Intellectual Property (Rospatent)]. Available at: http:// Link. (In Russ.)
4. Michael H. Seid. Pricing Of Franchises: How to Charge For Fees, Area Development Fees, Etc. Establishing Service and Continuing Other Fees)]. Available at: Link.

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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