The authors study the condition of agricultural production in the Karachay-Cherkess Republic, the influence of economic reforms on the efficiency of farming. The article presents the analysis of the beet-sugar sub-complex of the Karachay-Cherkess Republic's agrarian and industrial complex, the ways to improve its efficiency by use of the principles of interaction marketing and creation of strategic associations.
Keywords: efficiency, profitability, production, interaction marketing, strategic association
References:
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Soloshenko R.V., Sviatova O.V. Effektivnost’ funktsionirovaniia sveklosakharnogo podkompleksa APK Rossiiskoi Federatsii [The efficiency of functioning of the beet-sugar sub-complex of the agrarian and industrial complex of the Russian Federation]. Vestnik Kurskoi gosudarstvennoi sel’skokhoziaistvennoi akademii – Messenger of Kursk State Agricultural Academy, 2012, vol. 2, no. 2, pp. 37–44.
Soloshenko R.V. Sovershenstvovanie mekhanizma effektivnogo funktsionirovaniia sveklosakharnogo podkompleksa APK [Improvement of the mechanism of effective functioning of the beet-sugar sub-complex of the agrarian and industrial complex]. Ekonomicheskie nauki – Economic sciences, 2013, no. 99, pp. 123–127.