Home  Journals  Regional Economics: Theory and Practice  2(329) - 2014 January

Synergetic approach in marketing - necessary condition of sustainable innovative development of the managing subject

Available online: 23 January 2014

Subject Heading: Economics and management

JEL Classification: 

The article reveals the need of synergetic approach for marketing of the managing subject. The author considers the positions of scientists in understanding of essence, types and areas of emergence of synergetic effects at the enterprise. Practical examples and proofs of importance of synergetic effects in strategic marketing are presented. The paper defines a benchmarking role as one of operating parameters of synergetic system, and also its object according to the priority directions of development of science, technologies and equipment.

Keywords: synergetic approach, synergetic effect, marketing, sustainable development, innovative development, benchmarking

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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