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ИД «Финансы и кредит»






Regional Economics: Theory and Practice

Methodology of elaboration of marketing concept for regional development (on the example of the Nizhny Novgorod regional development strategy till 2020)

Vol. 12, Iss. 1, JANUARY 2014

Available online: 23 January 2014

Subject Heading: Regional development strategy

JEL Classification: 

Anokhin E.V. PhD in Economics, Associate Professor, the Department of Management and Marketing, the Nizhny Novgorod Branch of the Moscow State University of Economics, Statistics and Informatics

This article offers the methodology for the elaboration of marketing concept for regional development based on the results of the study of analytical procedures used in marketing and methods applied in the regional strategy planning. The author analyses a set of methods from the point of view of formal approaches and logical structure required for the creation of the marketing structure of the regional development.

Keywords: marketing, strategy, concept, stage, region

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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