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Regional Economics: Theory and Practice
 

Promotion of products of nanotechnology to regional market

Vol. 11, Iss. 39, OCTOBER 2013

Available online: 28 October 2013

Subject Heading: Innovations and investments

JEL Classification: 

Yakovlev A.R. PhD in Economics, Head of the Department of Intellectual Property, the Volgograd State University
yakovlef@gmail.com

In the article the main instruments of advance of goods of a nanoindustry on the regional market are analyzed. The emphasis is placed on two main tools - advertizing and promotion. The main directions of strategy of advance of goods of a nanoindustry on the basis of the chosen tools are offered.

Keywords: nanoindustry, nanoindustry infrastructure, regional level

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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