Home  Journals  Regional Economics: Theory and Practice  38(317) - 2013 October

Role of instrument of social advertizing in realization of industrial policy

Available online: 26 October 2013

Subject Heading: Economics and management

JEL Classification: 

In this article the thesis on the need of application of social advertizing as communicative tool in system of social management is reasonable and conditions of its effective use are defined at realization of industrial policy of the region. The author revealed intrinsic characteristics of social advertizing and proved to opportunity and expediency of its application during the campaigns directed on formation of attractive image of the territory, the city. The role of a brand of the city in success of realization of economic and industrial policy is considered.

Keywords: promotion, commercial, universal values, industrial policy, social advertizing campaign, image, city brand

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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