Regional Economics: Theory and Practice

Abstracting and Indexing

РИНЦ
Referativny Zhurnal VINITI RAS
Worldcat
LCCN Permalink
Google Scholar

Online available

Eastview
eLIBRARY.RU
Biblioclub

Home

Journals

Regional Economics: Theory and Practice

35(314) - 2013 September

Crowdsourcing as innovative marketing technology of development of the region: practice of application

Vol. 11, Iss. 35, SEPTEMBER 2013

Available online: 1 October 2013

Subject Heading: Innovations and investments

JEL Classification:

Popovicheva N.E. PhD in Economic Sciences, Associate Professor, the Department of Management and Economic Management, the Russian Academy of National Economy and Public Administration under the President of the Russian Federation
popovicheva_ne@mail.ru

Goncharov M.A. PhD in Economic Sciences, Associate Professor, the Department of Management and Economic Management, the Russian Academy of National Economy and Public Administration under the President of the Russian Federation
taurus.27@yandex.ru

In the article the analysis of practice of application of crowdsourcing as innovative marketing technology of development of the region is carried out, its advantages are estimated. The marketing content of crowdsourcing from positions of management is considered by the territory. The conclusion is drawn that this technology promotes the solution of several problems of participation of the population in strategic development of the territory, main of which - insignificant financing and lack of interest of the population and business.

Keywords: public, municipal administration, region, crowdsourcing, marketing

View all articles of issue

ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

Journal current issue

Vol. 22, Iss. 4

April 2024