Kiselyova I.A.Doctor of Economics, Professor, the Department of Applied Mathematics, the Moscow State University of Economy, Statistics and Informatics Kia1962@list.ru
Tramova A.M.PhD of Physical and Mathematical Sciences, Associate Professor, Doctoral Student of Applied Mathematics, the Moscow State University of Economy, Statistics and Informatics aziza67@rambler.ru
Due to the improvement of a tourist and recreational complex of the region there is the need for identification of the most competitive travel agencies. In the article the introduction in model of business perfection of the aggregated indicator various aspects of activity of travel agencies are analysed, the most effective indicators of management by firm activity at the level of the region are defined. The conclusion that in the conditions of crisis and low image policy innovative projects allow to survive and compete in the market is drawn.