Home  Journals  Regional Economics: Theory and Practice  22(301) - 2013 June

Marketing of regional nano-industry: principles, concept, mechanism

Available online: 19 June 2013

Subject Heading: Economics and management

JEL Classification: 

In the article key problems and perspective directions of marketing of nanoindustry are presented. The problems and possibilities of promotion of nanotechnological production are revealed. The need of construction of marketing strategies of development of a nanoindustry for regions of the Russian Federation is reasoned; the structure of reference strategy on the example of Volgograd region is proved.

Keywords: marketing of innovations; nanoindustry of region; nanotechnologies; public loyalty; regional marketing strategy

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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