Home  Journals  Regional Economics: Theory and Practice  14(293) - 2013 April

Impact of internationalization of markets educational services to choose marketing strategies of universities

Available online: 16 April 2013

Subject Heading: PROBLEMS. SEARCH. SOLUTIONS

JEL Classification: 

In the article tendencies of development of the market of educational services are analyzed. It is emphasized that the choice of actual marketing decisions according to tendencies and threats of the international market environment and internal capacity of higher education institution has to occur taking into account forms of internationalization of the regional markets of educational services and successful experience of competitors in this sphere. Strategic decisions of higher education institutions can be classified by market and product type.

Keywords: marketing environment, educational markets internationalization, university strategic marketing solutions

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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