Regional Economics: Theory and Practice

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Regional Economics: Theory and Practice

14(293) - 2013 April

Monitoring of identification and assessment of nature of interrelations of market strategy and strategy of network trade enterprises

Vol. 11, Iss. 14, APRIL 2013

Available online: 16 April 2013

Subject Heading: Economics and management

JEL Classification:

Bukhtiyarova Т.I. Doctor of Economics, Professor of Department "Accounting and Business Analysis", the Chelyabinsk branch of the Financial University under the Government of the Russian Federation
viola_1_49@mail.ru

Pavleko E.L. Applicant of Department "Economics and Management", the Chelyabinsk Institute (branch) of the Russian State Trade - Economic University
elenapavlenko@list..ru

In the article the questions of development of theoretical and methodological provisions of formation and realization of development strategy of the network trade organizations operating in the modern market dynamically developing by the competitor are presented. Existence of a large number of formats of network retail trade allows revealing typical strategic behavior of competitors and with their help to form unique strategy on the basis of monitoring of a tendency of the market, the analysis of factors and management opportunities.

Keywords: strategy, business, consumer market, competitiveness

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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