Home  Journals  Regional Economics: Theory and Practice  9(288) - 2013 March

Theoretical framework and discussion issue of strategic territorial marketing

Available online: 13 March 2013

Subject Heading: Regional development strategy

JEL Classification: 

In the article the strategic territorial marketing which introduction conducts to successful social and economic development of the region at the expense of optimum use of cash resources and all capacity of the territory is considered as the new mechanism of strategically focused management by the territory.

Keywords: marketing approach to territory management, strategic territorial marketing, interrelation of territory management and marketing, the mechanism of strategic territory marketing

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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