Regional Economics: Theory and Practice

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Regional Economics: Theory and Practice

6(237) - 2012 February

Cycles of the branging

Vol. 10, Iss. 6, FEBRUARY 2012

Available online: 7 February 2012

Subject Heading: Economy and management

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Lapygin U.N. doctor of economics, professor, head of a chair «Economy and strategy management», Vladimir state university
granit-proekt@mail.ru

Martasov D.A. Categorical director of marketing for brand development, CJSC “ABI Product”
mart1986@mail.ru

Algorithm for the formation of branding of trade mark is constructed. The criteria for its assessment are defined. It is shown that the method of implementation of branding allows an organization to systematically manage their brand or branded portfolio.

Keywords: algorithm, brand, trade mark, assessment

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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