Abstracting and IndexingРИНЦ
Referativny Zhurnal VINITI RAS
Cycles of the branging
Available online: 7 February 2012
Subject Heading: Economy and management
Algorithm for the formation of branding of trade mark is constructed. The criteria for its assessment are defined. It is shown that the method of implementation of branding allows an organization to systematically manage their brand or branded portfolio.
Keywords: algorithm, brand, trade mark, assessment
ISSN 2311-8733 (Online)