Home  Journals  Regional Economics: Theory and Practice  47(230) - 2011 December

To the question of definition of territory as object of marketing of territories

Available online: 16 December 2011

Subject Heading: Regional development strategy

JEL Classification: 

This article is devoted to theoretical approaches to the definition of territory as the object of territorial marketing, stand out of their characteristic features. The focus of the article is on the types and levels of areas that may be the subject of various applications of marketing research with a view to increasing the attractiveness of various kinds.

Keywords: territorial marketing, level of territories, the types of territories, quasiterritory

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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