Regional Economics: Theory and Practice
 

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Features of marketing promotion of the Volgograd region as tourism destination

Vol. 9, Iss. 46, DECEMBER 2011

Available online: 8 December 2011

Subject Heading: TOURIST AND RECREATIONAL ZONE

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Volkov S.K. Ph.D. of Economics, associate professor of department «World economy and the economic theory», Volgograd State Technical University
ambiente2@rambler.ru

In article features of marketing promotion of the Volgograd region as tourism destination are investigated. Each marketing tool of promotion of region is analyzed in details. The conclusion about uncertainty of the target market, absence of strategy of positioning and low level of use of creative methods of promotion of region as tourism destination is made.

Keywords: promotion of a regional tourproduct, marketing tools, positioning, target market

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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