Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Features of marketing promotion of the Volgograd region as tourism destination
Available online: 8 December 2011 Subject Heading: TOURIST AND RECREATIONAL ZONE JEL Classification:
In article features of marketing promotion of the Volgograd region as tourism destination are investigated. Each marketing tool of promotion of region is analyzed in details. The conclusion about uncertainty of the target market, absence of strategy of positioning and low level of use of creative methods of promotion of region as tourism destination is made. Keywords: promotion of a regional tourproduct, marketing tools, positioning, target market |
ISSN 2311-8733 (Online)
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