Home  Journals  Regional Economics: Theory and Practice  43(226) - 2011 November

Marketing of the cut flowers market

Available online: 22 November 2011

Subject Heading: PROBLEMS. SEARCH. SOLUTIONS

JEL Classification: 

The article determines the role of marketing in flower market development. It is considered a number of factors affecting on market. Directions for the development of flower industry organization, favoring the effective operation, are also offered in the article. The main marketing elements are considered in the context of specific character of flower market. The main tendencies of lower industry development are determined.

Keywords: market, marketing, factors, technologies, channels of distribution, elements, market penetration

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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