Home  Journals  Regional Economics: Theory and Practice  35(218) - 2011 September

Model of the control system regional marketing

Available online: 6 October 2011

Subject Heading: Economics and management

JEL Classification: 

Teoretiko-methodological aspects of regional marketing are considered. System definition is made, objects and subjects of marketing of region are revealed. It is defined that at the heart of the purpose of regional marketing the concept of steady spatial development of a regional economy lies. Marketing strategy, and the realization mechanism - performance of the interconnected stages of creation of specialized institutional system, a complex estimation of regional economic space, the formation of "tree" of the purposes which are based on identification and a choice of strategy of development of "portfolio" of region, creation of system of indicators, formations of the block of monitoring and correction should become tool base of system of achievement of such purpose.

Keywords: regional marketing, regional economic space, the control system model, steady spatial development, strategy development cycles

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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